If you’re just starting out with an idea, or right on the cusp of launching your crowdfunding campaign, I can help.

Kickstarter Roasting

This is my primary offering and the concept that started RoastmyKickstarter.com. It’s a cost-effective way to help you make your Kickstarter project as good as it possibly can be.

In a ten-minute video with a screen recording of your Kickstarter page I’ll point out areas I think can be improved, and also highlight positive aspects too. If there are things I think potential backers might see as negative, it’s better to hear them now than when your project is live in front of the world to see.

Potential backers will likely make an initial judgement in seconds so you want their first impression of your project to be as good as possible.

Below are a couple of examples of my Roast videos. Jon and Floor-Drobe went on to reach 423% of the target and you can see his successful campaign and learn about their product here. And you can see Dhruv’s successful Livegrid campaign here.

Introduction to Kickstarter & Product Strategy

Do you have an idea that you’re thinking of crowdfunding but you’re not sure what to do next? Then I can help.

Developing your idea and crowdfunding it to launch is definitely hard work, but it may be more doable than you think. This is where I see so many ideas whither away. But they don’t have to.

If you’re at this stage and would like a brief discussion about your idea and whether crowdfunding could work for you, please get in touch.

Or if you’re further down the line and want to discuss your crowdfunding and product strategy in more detail then I can help too.

Here are some specific things I can help with

Product strategy

  • Is your product something people will want?

  • Value proposition

  • Clarifying users and needs

  • Market research

  • Pricing

Kickstarter comparative project analysis. Discovering similar or tangential Kickstarter projects to inform:

  • Marketing opportunities

  • PR targets

  • Creative inspiration

  • (Similar for comparable products not in Kickstarter)

Running your Kickstarter campaign 

  • Campaign strategy

  • Marketing strategy

  • Reward strategy

  • Creative input: photography, videography, graphics

  • Copywriting

  • Manufacturing, logistics, shipping review.

Beyond Kickstarter

  • Branding, website, social media

  • Transitioning to post-Kickstarter retail - B2B, B2C