How would you feel, and what would happen, if you reached 75%, 100%, 200% and 1,000% of your goal?

I’ve now successfully funded ten of my own Kickstarter campaigns, but I still find launch day nerve-wracking! Here’s my list of all the critical things I make sure I’ve done before hitting that launch button.

Ten years on from my first Kickstarter, it's with sadness that I've made the decision to close down Ockham Razor Co.

It’s a common rookie error to make a campaign as long as possible in the hope of raising more money. But in the data here there’s no correlation between funding length and total funding raised.

A key part of the Kickstarter dashboard is a chart showing funding progress over time. Every chart tells a story. Here are my stories.

If Indiegogo becomes only available to well-funded companies and people start to treat it as an online shop then that will be the beginning of the end for them.

This project shows that Kickstarter isn’t always about designing a physical product and then raising money to get it made.

Here’s the final part of my series looking into the funding dashboards of my latest three Kickstarter campaigns.

This was my first “big one”. Here are the reasons this project did significantly better than my previous ones.

One key strategy I took forward after my third project: focus on number of backers rather than the amount pledged.

Digging into the project progress for my very first campaign.

Does Kickstarter get you more customers than you could get running your own pre-launch campaign. Let’s look at the data.

You don’t often hear in the news about normal things. They don’t make interesting content. But most things are normally and it’s worth remembering that.

I wondered if Adam Savage might have a favourite playing card. So I turned to by omniscient virtual assistant, ChatGPT and asked: “Does Adam Savage have a favourite playing card?”

I don’t tend to talk about politics here, and this isn’t really a political post, but I wanted to share my experiences of the pain caused by Brexit over the last few years.

I recently became a world record holder. A bona fide Guinness World Record with a certificate, and it feels great!

Digging into geography a bit more, where in the US are people backing? Do repeat backers back early?

As with anyone selling a product, I want to know as much as possible about who my customers are. When it comes to Kickstarter that means analysing my backers.

With customer surveys and questionnaires, often the most interesting parts are the qualitative feedback. When you have loads of that data, ChatGPT can help.

This week I’m going to recap a series of posts I wrote covering the whole process of my last Kickstarter campaign from start to finish.