This project shows that Kickstarter isn’t always about designing a physical product and then raising money to get it made.

Here’s the final part of my series looking into the funding dashboards of my latest three Kickstarter campaigns.

This was my first “big one”. Here are the reasons this project did significantly better than my previous ones.

One key strategy I took forward after my third project: focus on number of backers rather than the amount pledged.

Digging into the project progress for my very first campaign.

Does Kickstarter get you more customers than you could get running your own pre-launch campaign. Let’s look at the data.

You don’t often hear in the news about normal things. They don’t make interesting content. But most things are normally and it’s worth remembering that.

Digging into geography a bit more, where in the US are people backing? Do repeat backers back early?

As with anyone selling a product, I want to know as much as possible about who my customers are. When it comes to Kickstarter that means analysing my backers.

With customer surveys and questionnaires, often the most interesting parts are the qualitative feedback. When you have loads of that data, ChatGPT can help.

There are always a lot of numbers thrown around when it comes to Kickstarter and you need to be careful in how you interpret them.

Having a good idea is not enough. These five factors are a great way to frame your strategic thinking around the adoption of your product or service.

It’s significant that my best Kickstarter has come after six previous ones. Some reasons for this are obvious and others less so.

I’ve just finished my seventh Kickstarter campaign and it’s been my most successful to date. Here a brief overview of the project.

A key part of all strategies is to put together a Press Kit for your project. And this may well be easier than you think since you’ve pretty much done all the work anyway in putting your Kickstarter project page together.

Spam is an unfortunate part of the online world and Kickstarter is no exception. As soon as you launch your Kickstarter project you’ll start to have people getting in touch offering to help your campaign.

I’m a few days into my seventh Kickstarter campaign. It’s still early days but I’m pleased with the progress so far. Here are some initial thoughts.

One tactic is to pay to put your Kickstarter in front of people via ads. The other is to make it happen for free.