Tag
- AI 3
- Brexit 1
- Guinness World Records 4
- Indiegogo 1
- Kickstarter basics 14
- Kickstarter project page 5
- behind the scenes 12
- case study 21
- data 15
- ecommerce 2
- ideas 10
- images 4
- interview 1
- launch 6
- manufacturing 8
- marketing 18
- pre-launch 3
- product design 15
- prototyping 4
- random 9
- rant 6
- shipping 2
- spam 1
- using Kickstarter 12
- videos 2
All My Kickstarter dashboards - Part 2
It’s a common rookie error to make a campaign as long as possible in the hope of raising more money. But in the data here there’s no correlation between funding length and total funding raised.
All My Kickstarter dashboards
A key part of the Kickstarter dashboard is a chart showing funding progress over time. Every chart tells a story. Here are my stories.
Would you like to be part of a World Record?
This project shows that Kickstarter isn’t always about designing a physical product and then raising money to get it made.
A Classic Funding Curve & Topping £100k. My Kickstarter dashboards - part 4
Here’s the final part of my series looking into the funding dashboards of my latest three Kickstarter campaigns.
The First “Big One”. My Kickstarter campaign dashboards - part 3
This was my first “big one”. Here are the reasons this project did significantly better than my previous ones.
My Kickstarter campaign dashboards - part 2
One key strategy I took forward after my third project: focus on number of backers rather than the amount pledged.
One piece of luck. My Kickstarter campaign dashboards - part 1
Digging into the project progress for my very first campaign.
Do repeat backers back early?
Digging into geography a bit more, where in the US are people backing? Do repeat backers back early?
After 8 Kickstarter campaigns, is it the same people coming back each time?
As with anyone selling a product, I want to know as much as possible about who my customers are. When it comes to Kickstarter that means analysing my backers.
What have I been talking about for the last year? (Part 3 - a case study)
This week I’m going to recap a series of posts I wrote covering the whole process of my last Kickstarter campaign from start to finish.
Kickstarter live case study. Step 7: fulfilment & shipping
Once you’ve come up with an idea, found an audience, raised the money and made the product, you have to ship it to people.
Kickstarter - How to turn failure into success
Dhruv Kumar - “don't let the fear of failure stop you. In my case, failing was actually good because it showed me how to really play the game.”
Kickstarter live case study. Step 6: Final design for production
Making is actually the easy bit. That isn't to say that the whole process is easy, otherwise everyone would do it. What I really meant is that it's not difficult in the way that most people think.
Kickstarter live case study. Step 5: What happens when you hit your target
Last week my Kickstarter campaign finished and in the end it was 815% funded. Here’s what happens now.
Kickstarter live case study. Step 4: How to actually make the thing
You’ve come up with a product idea, and Kickstarter has shown you that people actually want it. Now you have to make it.
Kickstarter live case study. Step 3: Launch
Final preparation for a Kickstarter campaign and then launch day!
Kickstarter live case study. Step 2: Pre-launch
The pre-launch phase of a Kickstarter campaign. What you need to do before launching.
Kickstarter live case study. Step 1: the beginning (& frickin’ lasers)
Here are my key considerations when kicking off a new product development project.
Constructive discontent. Where do ideas come from?
Re-inventing the coat hanger. Turning constructive discontent into something real.
I raised over £100k on Kickstarter. Here’s how it went - Part 2
It’s significant that my best Kickstarter has come after six previous ones. Some reasons for this are obvious and others less so.