Happy new year! Wishing everyone the best for 2024.

Using tools like ChatGPT, it’s easy to get lazy and complacent with our research and fact checking.

There are always a lot of numbers thrown around when it comes to Kickstarter and you need to be careful in how you interpret them.

Re-inventing the coat hanger. Turning constructive discontent into something real.

A good design process is about working backwards from what people need, not throwing an idea at them and hoping they like it.

Turning your ideas into products isn't as difficult as you think. Ever since I ran my first Kickstarter campaign, which was for a razor, people often say to me "how on earth did you know how to make a razor?"

Having a good idea is not enough. These five factors are a great way to frame your strategic thinking around the adoption of your product or service.

It’s easy to mistake that initial spark of an idea for something meaningful. At this stage your idea is worthless. If you want your idea to become something, the real work is ahead of you.

You may have come across the concept of setting up an ecommerce website based on dropshipping products.

There are lots of similarities with running a crowdfunding campaign and with ecommerce more generally so I find this an interesting area to look at.

It’s significant that my best Kickstarter has come after six previous ones. Some reasons for this are obvious and others less so.

I’ve just finished my seventh Kickstarter campaign and it’s been my most successful to date. Here a brief overview of the project.

A key part of all strategies is to put together a Press Kit for your project. And this may well be easier than you think since you’ve pretty much done all the work anyway in putting your Kickstarter project page together.

Spam is an unfortunate part of the online world and Kickstarter is no exception. As soon as you launch your Kickstarter project you’ll start to have people getting in touch offering to help your campaign.

The collaborator feature in Kickstarter is powerful, but rather crudely implemented so be thoughtful about who you give access to.

I’m a few days into my seventh Kickstarter campaign. It’s still early days but I’m pleased with the progress so far. Here are some initial thoughts.

So you’ve got an idea you think could be a Kickstarter. It could be a game, a book, a product, a short film. How do you know when the concept is well enough developed to launch it on Kickstarter?

One tactic is to pay to put your Kickstarter in front of people via ads. The other is to make it happen for free.

I’ll save you googling “when should I launch my Kickstarter?” The answer you’ll get is: a Tuesday in May at 8am EST.

Kickstarter is a type of rewards-based crowdfunding. This is distinct from other crowdfunding such as equity crowdfunding or loan crowdfunding. Fundamentally they are all about raising money in one way or another, but they’re very different from each other.

If you think you have an idea that could be a good fit for Kickstarter, create a draft project right now.