Tag
- AI 3
- Brexit 1
- Guinness World Records 4
- Indiegogo 1
- Kickstarter basics 14
- Kickstarter project page 5
- behind the scenes 12
- case study 21
- data 15
- ecommerce 2
- ideas 10
- images 4
- interview 1
- launch 6
- manufacturing 8
- marketing 18
- pre-launch 3
- product design 15
- prototyping 4
- random 9
- rant 6
- shipping 2
- spam 1
- using Kickstarter 12
- videos 2
What have I been talking about for the last year? (Part 2 - What is Kickstarter?)
Here I’m taking a step back and going over the blog posts I’ve written that cover the foundations of what Kickstarter actually is.
What have I been talking about for the last year? (Part 1)
I've been writing every week for almost a year now for my Kickstarter blog. Although it's ostensibly about crowdfunding, it's really more generally about making things. Over the next few weeks, I'll be writing a mini series summarising and linking to some of my articles so far.
Kickstarter live case study. Step 7: fulfilment & shipping
Once you’ve come up with an idea, found an audience, raised the money and made the product, you have to ship it to people.
The genius design choice that reproduces a brand name three trillion times for free
There are billions of LEGO bricks covered in the brand name. How the company is able to do that is a great example of manufacturing techniques and economies of scale.
How to break a world record
Some world records mark noble achievements. The best of what humans can do. Striving to be faster, higher, stronger. Many are silly and ridiculous.
How to make anything. Part 2 - a deck of playing cards
When you accept that you don't have to do everything yourself, you can be liberated by the realisation that you can in fact make anything.
Is this the most perfectly designed product ever?
How do you define the success of a product? How could I possibly call out the most perfectly designed product ever? The Fender Telecaster is a contemporary of both a 1950s Telefunken valve radio and an Apple Vision Pro.
Kickstarter dashboard - behind the scenes data from a £100k project
A key part of Kickstarter is the project dashboard. To give you an idea what to expect I’ll go through the dashboard from one of my recent Kickstarter projects and break it down.
More constructive discontent - the birth and evolution of an idea
Wanting something better than a crap product that’s destined to end up in landfill after a short and shallow life.
Why are some products just crap? A rant.
Many years ago I noticed that some categories of product have a much greater tendency to be ugly than others. (Apologies to all the brands I mention by name in the piece.)
Kickstarter - How to turn failure into success
Dhruv Kumar - “don't let the fear of failure stop you. In my case, failing was actually good because it showed me how to really play the game.”
What does it take to run a Kickstarter project?
Product designer, engineer, filmmaker, photographer, copywriter, graphic designer, accountant, buyer, salesperson, marketing guru.
Kickstarter live case study. Step 6: Final design for production
Making is actually the easy bit. That isn't to say that the whole process is easy, otherwise everyone would do it. What I really meant is that it's not difficult in the way that most people think.
Kickstarter live case study. Step 5: What happens when you hit your target
Last week my Kickstarter campaign finished and in the end it was 815% funded. Here’s what happens now.
Kickstarter live case study. Step 4: How to actually make the thing
You’ve come up with a product idea, and Kickstarter has shown you that people actually want it. Now you have to make it.
Kickstarter live case study. Step 3: Launch
Final preparation for a Kickstarter campaign and then launch day!
Kickstarter live case study. Step 2: Pre-launch
The pre-launch phase of a Kickstarter campaign. What you need to do before launching.
Kickstarter live case study. Step 1: the beginning (& frickin’ lasers)
Here are my key considerations when kicking off a new product development project.
Can I break a world record?
I’m going to attempt to beat the world record for the smallest pack of playing cards.
Time for me to stop selling on Amazon
Amazon has become so bad from a user experience point of view that I'm genuinely embarrassed to have my products listed amongst all the crap on there.